blink the power of thinking without thinking book

To reinforce his ideas, Gladwell draws from a wide range of examples from science and medicine (including malpractice suits), sales and advertising, gambling, speed dating (and predicting divorce), tennis, military war games, and movies and popular music. This idea suggests that spontaneous decisions are often as good as-or even better than-carefully planned and considered ones.

The author describes the main subject of his book as ' thin-slicing': our ability to use limited information from a very narrow period of experience to come to a conclusion. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as prejudice and stereotypes. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. أقرأ المزيد.Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of 'thin-slicing' - filtering the very few factors that matter from an overwhelming number of variables. Here, too, are great failures of 'blink': the election of Warren Harding 'New Coke' and the shooting of Amadou Diallo by police. In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball the antiquities experts who recognize a fake at a glance.

Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Now, in Blink, he revolutionizes the way we understand the world within. Malcolm Gladwell redefined how we understand the world around us.

Blink the power of thinking without thinking book